Abercrombie & Sitch: Who's Right and Who's Wrong?
They say that all publicity is good publicity, but a recent high-profile PR fight -- as well as a court case that erupted in its aftermath -- would seem to challenge that. It would seem to, but in fact it actually might prove the old maxim perfectly. By now you probably know about the very clever, very public fight that's been going on between popular clothing retailer Abercrombie & Fitch and Mike "The Situation" Sorrentino of MTV's Jersey Shore . Just in case, here's a quick recap: In August of last year, A&F made headlines when it claimed openly that it didn't want to be associated with Sorrentino or any of his Jersey Shore castmates and actually offered to pay "Sitch" a tidy sum of money not to wear its clothes. Anybody with a functional brain could see what the company was doing and it was indeed a pretty brilliant plan -- highlight the negative publicity supposedly brought to Abercrombie & Fitch by Sorrentino and his fellow sel...