When the Guerrilla Bites Back

Last Thursday I was fortunate enough to be able to participate as a panelist at the American Bar Association's Second Annual Legal Symposium on the World of Music, Film, Television and Sports, which was held at the W Hotel on Miami Beach. The name of this year's event was "From Hollywood to South Beach," and the specific panel I was a part of examined music and television around the world, with my input focusing mostly on the TV end of the spectrum. The entire thing was interesting and informative, to say the least, plus, hey, the Situation from Jersey Shore was there as one of the guest speakers, so you can't really argue with that kind of entertainment value. (For the record, he's a good guy and pretty sharp businessman.) During our discussion, my panel managed to get on the topic of not just social media but guerrilla marketing and how a lot of celebrities and would-be celebrities -- as well as the outlets that promote them -- are making it work for them...